Agency Input
The agency must feel part of the process and is always given the opportunity to express its point of view and contribute to the final report. The FirmDecisions ASJP audit teams are led by ex-agency finance directors whose knowledge of agency systems will minimise any day to day disruption. Our audit will enable the advertiser and agency to establish better working practices and deliver greater marketing effectiveness, improving the two-way process.
Client Feedback
Many of our clients have engaged us for further projects and have provided references. All have been delighted with the added value we have delivered, the empathy we have with their agency and the quality of our final report. The audits enhance relationships with marketing through understanding and transparency.
Q&A
Why should I audit? Who can I audit? Do I need a contract? What will I have to do? Who should undertake the audit? What happens when the audit is complete?Answers
Why should I audit?
As marketing budgets fall under increasing scrutiny, the existence of a well structured commercial arrangement between marketer and supplier has never been more important. Financial stewardship and corporate governance are cornerstones of today’s commercial culture. In our current economic climate, there is a desire for increased transparency in order to assure best value.
